Understanding the different ways products or services are advertised
Challenge reference: 1339
| Notional learning hours | 10 | ||
|---|---|---|---|
| Level | Level 1 | ||
| Subject area | |||
| Preparing for Adulthood pathway | |||
| Skill | |||
| Learning aim | Learners will gain an understanding of the different ways to advertise products and services and what to think about when producing own advert. |
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| Learning context | Please log in to see the rest of this challenge |
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Learning outcomes
What the learner needs to know, understand or be able to do
The learner will:
Understand the different methods used to advertise products or services
Know what makes an effective advert
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Assessment criteria
What the learner need to demonstrate in order to meet the learning outcome
The learner can:
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State 3 different methods (e.g. poster or TV commercial) used to advertise products or services
Describe when each method is most likely to be used
Describe the strengths and weakness of each method
Collect 5 examples of adverts for products or services (e.g. pages from magazines, photos, screen shots of videos)
Annotate each advert to indicate one strength and one weakness
Rank and number the 5 adverts in order of which is felt to be the most effective in encouraging people to purchase the product or service