Understanding the different ways products or services are advertised

Challenge reference: 1339

Notional learning hours  10
Level 1
Subject area
Preparing for Adulthood pathway
Skill
Learning aim

Learners will gain an understanding of the different ways to advertise products and services and what to think about when producing own advert.

Learning context

Please log in to see the rest of this challenge

Learning outcomes

What the learner needs to know, understand or be able to do

The learner will:

  1. Understand the different methods used to advertise products or services

  2. Know what makes an effective advert  

  3. Please log in to see the rest of this challenge

Assessment criteria

What the learner need to demonstrate in order to meet the learning outcome

The learner can:

    State 3 different methods (e.g. poster or TV commercial) used to advertise products or services

    Describe when each method is most likely to be used

    Describe the strengths and weakness of each method

    Collect 5 examples of adverts for products or services (e.g. pages from magazines, photos, screen shots of videos)

    Annotate each advert to indicate one strength and one weakness

    Rank and number the 5 adverts in order of which is felt to be the most effective in encouraging people to purchase the product or service

  • Please log in to see the rest of this challenge