Understanding the different ways products or services are advertised

Challenge reference: 1346

Notional learning hours  10
Level E3
Subject area
Preparing for Adulthood pathway
Skill
Learning aim

Learners will gain an understanding of the different ways to advertise products and services and will produce own advert.

Learning context

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Learning outcomes

What the learner needs to know, understand or be able to do

The learner will:

  1. Be able to identify the different methods used to advertise products or services

  2. Know what makes an effective advert

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Assessment criteria

What the learner need to demonstrate in order to meet the learning outcome

The learner can:

    State 3 different methods (e.g. poster or TV commercial) used to advertise products or services

    Collect 5 examples of adverts for products or services (e.g. pages from magazines, photos, screen shots of videos)

    Annotate each advert to indicate at least one feature which makes it effective in encouraging people to purchase the product or service, e.g. good use of colours, humour, catchy slogan

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