Planning and producing an advert

Challenge reference: 2490

Notional learning hours  30
Level E3
Subject area
Preparing for Adulthood pathway
Vocational area
Skill
Learning aim

The learner will develop an understanding of the role that branding and marketing have in advertising and work with others to plan and create an advert for a specific brand.

Learning context

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Learning outcomes

What the learner needs to know, understand or be able to do

The learner will:

  1. Explore what role marketing and branding play within advertising.

  2. Be able to use relevant means to plan the production of an advert.

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Assessment criteria

What the learner need to demonstrate in order to meet the learning outcome

The learner can:

    • State what is meant by marketing
    • State what is meant by branding
    • Identify two examples of marketing and how they are used in advertising
    • Identify two examples of branding and how they are used in advertising
    • ​Create advertisement content
    • Create a storyboard
    • Research resources required for filming
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